rollingstone.com: For two weeks before MTV debuted U2's video for the new single "Vertigo," fans had a chance to see the band perform the song on TV -- in an iPod commercial.
The members of U2 are passionate proponents of Apple's iPod -- "It's the most interesting art object since the electric guitar in terms of music," says Bono -- but the band's new partnership with Apple Computer still qualifies as a surprise. In their twenty-five-year history, U2 have never licensed their music for commercial use or even accepted tour sponsorship. [
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The members of U2 are passionate proponents of Apple's iPod -- "It's the most interesting art object since the electric guitar in terms of music," says Bono -- but the band's new partnership with Apple Computer still qualifies as a surprise. In their twenty-five-year history, U2 have never licensed their music for commercial use or even accepted tour sponsorship. [
more] 
