money.cnn.com: In accepting the Grammy Award for best single in 2001, U2 lead singer Bono made it clear the band still had grand ambitions even though critics had written it off in the past.
U2, he said, was reapplying for the job of the "best rock 'n' roll band in the world."
It wasn't so much bravado as conviction. Because he believed so strongly in the band, Bono was willing to set the highest standards, challenging himself and his U2 cohorts to achieve greatness.
That attitude typified Bono's approach to making U2 a success. The band was formed three decades ago by a bunch of Irish teenagers with dubious talent. Bono set his sights high from day one and worked hard to make the band more than a one-hit wonder. [
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U2, he said, was reapplying for the job of the "best rock 'n' roll band in the world."
It wasn't so much bravado as conviction. Because he believed so strongly in the band, Bono was willing to set the highest standards, challenging himself and his U2 cohorts to achieve greatness.
That attitude typified Bono's approach to making U2 a success. The band was formed three decades ago by a bunch of Irish teenagers with dubious talent. Bono set his sights high from day one and worked hard to make the band more than a one-hit wonder. [
more] 
