lasvegasmercury.com: There's always a concern as to whether veteran music acts can compete in the increasingly youth-oriented pop market. Adults are buying less and less music, and kids are buying mostly hip hop, mall pop and emo. Where does that leave, say, R.E.M.? Madonna? The Beastie Boys? Janet Jackson? All four of those artists released albums in the past 18 months, and all of them were considered commercial flops.
U2, turning 25 this year and arguably still the world's biggest rock act, is leaving nothing to chance. Though its 11th studio album, How to Dismantle an Atomic Bomb, won't be available until Nov. 23, the band's PR push started in September, and is currently going full speed ahead. If Bomb bombs, it won't be from a lack of effort--this looks to be one of the most strategized rock campaigns of the year. [
more]
U2, turning 25 this year and arguably still the world's biggest rock act, is leaving nothing to chance. Though its 11th studio album, How to Dismantle an Atomic Bomb, won't be available until Nov. 23, the band's PR push started in September, and is currently going full speed ahead. If Bomb bombs, it won't be from a lack of effort--this looks to be one of the most strategized rock campaigns of the year. [
more] 
